Marketing Proposal
We hold a deep-rooted belief that a home is far more than just bricks and mortar — it’s your most significant investment. At The Johnson Group, we’re dedicated to maximizing your return on that investment.
Drawing on more than 20 years' experience and a deep knowledge of the Central Oregon market, our goal is to help you make the most informed investment decision based on current market conditions. Our exceptional communication skills, expert negotiation capabilities, and superior marketing strategies translate to money earned for our sellers.
I’m a second-generation broker who grew up immersed in real estate through my father’s family-owned firm. With more than two decades of experience and a lifetime in Central Oregon, I offer deep insight into the region’s market trends, neighborhoods, and long-term growth potential.
I take a data-driven approach to real estate, combining sophisticated market analysis with an investment-focused mindset. My emphasis on strategic pricing, targeted marketing, and skilled negotiation has earned the trust of my clients, with more than 95% of my business coming from repeat clients and referrals.
Clients work with me because I take a long-term perspective, viewing each purchase or sale as an important step toward lasting financial wellbeing. Over the course of my career, I’ve had the privilege of guiding hundreds of individuals and families to make informed real estate decisions—helping them maximize their investments while avoiding costly missteps.
As the founder of The Johnson Group, I’ve built a team that shares my commitment to providing exceptional service. Whether I’m advising buyers on properties with enduring value or helping sellers secure optimal returns, my team and I tailor our guidance to each client’s unique goals.
I look forward to exceeding your expectations.
If you are looking to work with a real estate professional who truly knows Central Oregon, Cody Johnson is an outstanding choice. A native of Bend, Cody’s knowledge and passion for this region have created a foundation for a successful career in real estate.
Cody is recognized for his consistent accountability and professionalism, as well as his commitment to successful outcomes for his clients. He enjoys applying his specialized knowledge and abilities in assisting clients with buying and selling real estate in Central Oregon. Prioritizing client satisfaction, honesty, and integrity ensures Cody’s clients get the experience they desire.
In addition to his professional life, Cody embraces the Central Oregon lifestyle every day and has become very knowledgeable on everything that makes Central Oregon such a great place to call home. He is a real estate professional with a unique expertise in the Central Oregon community and welcomes the opportunity to be of service.
A Southern California transplant, Gail first discovered the allure of Central Oregon in 2012 when she and her husband purchased their first Bend property with Matt Johnson's guidance. Their connection to the area deepened over the years through multiple real estate transactions, eventually leading to their permanent relocation in 2022 after Gail concluded a distinguished 30-year career as a longshoreman at the ports of Long Beach and Los Angeles.
As Executive Assistant to Matt Johnson and Team Coordinator for The Johnson Group, Gail brings exceptional organizational and interpersonal skills honed through her decades of experience in a dynamic, fast-paced industry. Her firsthand experience as a client gives her unique insight into the emotional and practical aspects of real estate transactions, making her an invaluable resource for both the team and its clients. In her role, she manages transaction coordination, client communications, and assists with the team's signature events while ensuring operations run smoothly.
Gail is deeply involved in the Bend community, where she and her husband are active members of their local church. An avid traveler who has explored destinations across Asia, Europe, and the Middle East, she brings a global perspective and cultural awareness to her work. When not in the office, Gail can be found on the pickleball court, hiking Central Oregon's trails, or reading a good novel.
Select Sales
Market-Based Pricing
Accurate pricing is the foundation of successful property marketing. A rigorous market analysis ensures that we’ve properly identified your home’s true position in the market and established a realistic and competitive value range. Pricing a home correctly from the start is essential - it attracts serious buyers, creates momentum, and helps prevent the property from becoming stale or overlooked.
Once your home is properly priced, the rest of our marketing plan is designed to do exactly what great marketing should: build interest, generate competition, and increase demand, all with the goal of driving your final sales price to its peak.
Strategic Positioning
Every home is different, and its value lies not in any one thing, but in the unique combination of features, land, and neighborhood that makes it special. We take the time to identify each home’s unique value proposition - the details that truly set it apart - and then thoughtfully position the property to appeal to the right buyer.
By highlighting the most compelling features and presenting them in a way that resonates with the target audience, we ensure your home’s story is told clearly and strategically. This tailored approach allows us to move beyond generic marketing and instead create a message that connects with buyers who are most likely to see the full value of your home and act on it.
Preparation & Photography
The first and most powerful impression of your home will be delivered in images. To maximize this initial impact, I partner with a highly skilled local photographer.
Long before the camera ever comes out, I work closely with my clients to ensure each home is thoughtfully prepared and presented in its best possible light, from recommending strategic improvements to coordinating details that elevate the overall look and feel of the property. This level of preparation, paired with best-in-class photography and media, ensures your home makes a strong, lasting impression that reflects its true value and attracts serious buyers from the very first glance.
Professional Staging
Staging is an essential component of achieving the highest sales price for your home. Professionally-staged homes show better than competing properties, sell faster, and stand out more in the minds of buyers.
As part of my marketing plan for my clients, I have developed a partnership with one of the top professional stagers in Central Oregon. Together, we will ensure that your home appeals to a broad market of qualified buyers and makes a powerful first impression.
themselves living in a staged home.
just a 1.3% staging investment.
after seeing a staged home online.
Local Network
Over the last two decades, the Johnson Group has cultivated a network of buyers and agents who we know are actively representing buyers. We use a variety of tactics to get your home in front of this invaluable network, including email, MLS meetings, broker tours, and personal phone calls. Just as importantly, our deep roots in Central Oregon give your property added visibility and credibility in the local market.
We’ve built long-standing relationships with residents, business owners, and fellow agents throughout the region, which allows us to generate interest that goes beyond traditional marketing. This means your home is personally introduced to a community that knows and trusts our team, helping your property stand out and sell with confidence.
Case Study: Strategic Preparation Drives Above-Ask Offer in 6 Days
A stunning Mountain Modern home on Awbrey Butte offered everything discerning buyers seek: striking contemporary architecture, panoramic Cascade Mountain views, and a prime location in one of Bend's most desirable neighborhoods.
While the home had exceptional bones and location, our team recognized that in today's competitive market, potential alone isn't enough. To command top dollar and attract serious buyers quickly, the property needed to showcase its full potential through meticulous preparation and presentation.
We began with comprehensive interior updates, installing new carpet throughout the home and applying a complete interior paint refresh. Every detail mattered, so we deep cleaned from top to bottom, inspected and verified all plumbing, and replaced every light bulb to ensure optimal showing conditions.
The exterior transformation was equally thorough. We updated the exterior paint, implemented a full landscaping refresh that included branch trimming and dead tree removal, and laid fresh mulch throughout the beds. To enhance curb appeal, we stained the front door, power-washed all patios, and had the windows professionally cleaned. We also cleared outdated planters and removed elements that no longer served the property's presentation.
Finally, we partnered with Karrie Bomstad of Staging Spaces and Design to create warm, inviting interiors that helped buyers emotionally connect with the home and envision their future there.
The response was immediate and overwhelming. The property generated ten showings in the first week, with twelve serious buyer groups attending the open house. Within just six days, we received an above-ask, all-cash offer.
This sale exemplifies how strategic pricing, exceptional presentation, and targeted marketing work together to create outstanding results. When you invest in proper preparation and partner with experienced professionals who understand what buyers are looking for, the market responds.
Thank you for your consideration.
Thank you for taking the time to look over this presentation. We believe that our team is uniquely poised to secure you the highest price for your home, and we look forward to further discussing our marketing plan. If you have any questions or concerns that you'd like addressed before our appointment, please don't hesitate to reach out.
- Matt, Cody & Gail
matt@johnsongroupbend.com
johnsongroupbend.com
Bend, OR 97703